The Proposal Outline
A proposal structure that restates the buyer's problem in their words before you price anything, so the person reading it can say yes, and explain why to everyone else.
Why it matters
The short version.
Buyers skim proposals looking for one thing: proof you understood them. Most proposals open with the seller's company history and bury the buyer's problem on page four.
Your proposal also gets forwarded to people who weren't on the call. This outline puts their problem, the outcome and the options first, so the document can do the selling when you're not in the room.
Who it's for
- Founders and consultants who write their own proposals
- Sales teams who want a consistent structure
- Anyone whose proposals get “we'll review internally” and then silence
What you get
A one-page PDF template: 5 sections, 11 steps.
revenvy
Free Template
The Proposal Outline
Inside the download
A look inside the template.
01 · Their situation
In their words.
Restate the problem using the exact phrases they used on the call.
Why now.
What changes if they act this quarter, and what it costs to wait.
Sections 02–05 are locked
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02 · The outcome
Success, defined.
LockedHow you'll know.
Locked
03 · The approach
How it works.
LockedWhat's not included.
Locked
04 · Options and next step
Two or three options.
LockedInvestment.
LockedNext step.
Locked
05 · Before you send
Check the details.
LockedBook the walkthrough.
Locked
Unlock all 11 steps in the free template.
Unlock the template free →How to use it
Three steps to put it to work.
Step 1
Step 2
Step 3
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